Tourist Activities

Discover top tourist activities for every kind of trip, from iconic landmarks and guided tours to unique local experiences and must-see attractions.

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Must-See London Landmarks & Tourist Activities

London is one of the world’s most vibrant cities, and there is endless fun to be had uncovering hidden gems tucked away in its historic streets and finding things to do. That said, if you’re a tourist in London – especially if you’re visiting for the first time – it’s almost compulsory to tick off some of the English capital’s world-famous attractions, landmarks and experiences. To make your life easier we’ve compiled a handy list of the best, giving you plenty of options for your itinerary, no matter how long you’ll be in town.

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OUR TOP PICKS

Everything you need for a brilliant day out exploring the most iconic sites.

TOURIST ACTIVITIES IN LONDON

See the iconic sights and must‑experience attractions of London, from the London Eye to the unforgettable Paddington Bear Experience.

FAQs

The UK is home to some of the most famous tourist attractions in the world, with top attractions including iconic landmarks, historic sites, family attractions, city experiences and live entertainment. Ticketmaster’s Tourist Activities guide has plenty of ideas, including The London Eye, Madame Tussauds, Warwick Castle, SEA LIFE London Aquarium, Cadbury World, and Alton Towers Resort.

The best tourist activities in London include sightseeing landmarks such as Buckingham Palace, The Tower of London and The Houses of Parliament, immersive attractions, museums, live shows and family-friendly experiences. Unmissable highlights include The London Eye, Madame Tussauds, SEA LIFE London Aquarium, Shrek’s Adventure, Mundo Pixar Experience, ABBA Voyage and Paddington The Musical.

 

If you only have one day in London, choose attractions that are easy to combine in one itinerary. The South Bank is a strong option because it gives visitors access to The London Eye and nearby sightseeing routes, while attractions such as Madame Tussauds, SEA LIFE London Aquarium and Shrek’s Adventure can also work well depending on your schedule and location.

Some visitors to the UK now need an Electronic Travel Authorisation, known as an ETA, before travelling. GOV.UK says tourists and people visiting family may need an ETA for trips of up to six months, and each traveller needs their own ETA, including babies and children. Visitors should check the official GOV.UK guidance before booking travel, as requirements depend on nationality and immigration status.

Good tourist attractions for families include interactive experiences, famous landmarks, theme parks and character-led attractions. Ticketmaster’s Tourist Activities guide includes family-friendly options such as Mundo Pixar Experience, Shrek’s Adventure, SEA LIFE London Aquarium, Cadbury World, Alton Towers Resort, The London Eye and Warwick Castle.