Ticketmaster New Music Guide: Discover It First. Hear It Live.

Looking to discover new music artists in the UK? The Ticketmaster New Music Guide highlights the best emerging artists, rising stars and breakthrough acts, alongside their latest tours, concerts and live shows. From small venue gigs to major UK festivals, this guide helps you find new artists performing near you and book tickets to see them live.

Let’s be real — the way we discover new music has changed. You’re not waiting around for a radio DJ to tell you what’s next. You’re finding it on TikTok, in late-night Discord calls, down YouTube rabbit holes, and through that one playlist your friend won’t stop sending you. And when a track really hits? You want to be there — in the crowd, phone up, singing every word.

That’s where the Ticketmaster New Music Guide comes in. This is your monthly drop of the new artists you need to know — before they go viral, before they headline festivals, before everyone else catches on. From bedroom pop to alt-rap, K-pop to genre-blurring sounds, we’re tracking what’s rising, what’s real, and who you need to see live.

You’ll find new names, new sounds, and links to upcoming concerts, tours and festivals where you can experience it all up close. Because it’s not just about what’s trending — it’s about what’s next. And chances are, your future favourite artist is already playing a show near you.

So whether you’re here to discover, stan, or just vibe… welcome to the front line of new music.

TICKETmaster Fresh list 2026: New Artists To Watch

The brightest and hottest new stars

Just delivered – freshly squeezed talent to add to your playlist rotation for 2026.

Our 2026 Ticketmaster Fresh List is here to brighten up your day and give you something new to listen to – and get obsessed with. Get that “I liked them before they were big” feeling and support your new favourite artist from the start.

And what’s more – every artist named on the FRESH List will automatically be nominated for the inaugural Fresh Award at the Ticketmaster Awards next January. This new category puts the decision in fans’ hands, allowing them to vote for their favourite rising act of the year.

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How to Discover New Music: Gigs, Concerts, Festivals and Online

Looking to discover new music artists? Today, finding your next favourite act isn’t limited to one place. From live gigs and UK music festivals to TikTok, YouTube and curated playlists, there are more ways than ever to discover emerging artists and rising talent.

The best way to stay ahead is to combine online discovery with real-life experiences — because while a track might go viral on your feed, it’s the live show that turns it into something unforgettable.

Discover new music at live gigs and concerts

There’s nothing like seeing a new artist live for the first time. Small venue gigs and early tour dates are often where rising artists build their fanbase and experiment with their sound.

Across the UK, you can find upcoming concerts and tours featuring new artists in intimate venues before they move on to bigger stages. If you’re looking to discover new music before it blows up, live gigs are one of the best places to start.

Find emerging artists at UK music festivals

UK music festivals are a huge part of how new artists break through. While headline acts draw the crowds, smaller stages and earlier time slots are where you’ll find emerging talent and future festival headliners.

Festivals give you the chance to see multiple artists in one day, making them one of the most exciting ways to discover new music and explore different genres — from indie and rock to pop, electronic and R&B.

Discover new artists on TikTok, YouTube and social media

Music discovery has gone digital. Platforms like TikTok and YouTube are where many new artists gain momentum, with viral clips, live sessions and fan-shared moments helping songs reach global audiences.

Whether it’s a trending sound, a stripped-back performance or a late-night deep dive, these platforms are often the first place fans discover artists before they hit the charts — or the stage.

Use playlists and recommendations to find new music

Streaming playlists and recommendations are still one of the easiest ways to discover new artists. From algorithm-driven mixes to curated lists, they help surface tracks you might not find otherwise.

Pairing playlists with live listings means you can go from discovering a track to booking tickets to see that artist live — all in one journey.

Turn discovery into live experiences

Finding new music is just the beginning — seeing it live is where it really connects. Whether it’s a gig in your city, a tour date nearby or a festival weekend, live music is what brings artists and fans together.

Explore concerts, tours and festivals near you to discover new artists performing live and experience the next wave of music before it goes mainstream.

What’s Gig Buddies all about?

Matching people with volunteers who share their interests, so they can go to gigs, evening events, or simply hang out – as equals and as friends.

“Our projects are all about supporting people with learning disabilities and autistic people to live the lives they choose.

We’re here to challenge the idea that disabled people should live restricted or isolated lives. Everyone deserves friendship, fun, a social life that reflects who they are and the freedom to Stay Up Late if they want to!

We’re proud to be part of a growing community of Gig Buddies projects across the globe, all inspired by the original project we launched in Sussex in 2013.”

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New Music Guide

There’s nothing quite like the thrill of discovering your next favorite artist, except maybe seeing them live before the rest of the world catches on. At Ticketmaster, we know that music discovery isn’t just about playlists, it’s about passion, connection, and the pulse of what’s next.

That’s why we created the Ticketmaster New Music Guide – your monthly backstage pass to the most exciting new artists, breakout acts, and fresh sounds hitting the scene. Whether you’re deep into indie gems, hunting for the next big pop phenomenon, or craving harder-hitting hip-hop, this guide is your go-to source for the artists making noise and selling out shows.

We’re tracking who’s climbing the charts, lighting up festival stages, and turning heads in clubs, theaters, and arenas worldwide – with links to grab tickets before they blow up. So turn it up, tune in, and get ready to say, “I saw them before they were huge.” The next big thing starts here.

Discover more concerts and tours, including musician and artist interviews, new tour announcements and more here. 

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